Servelec, a leading enabler of digital care through provision of software solutions, is working with PR and communications agency Mantis Public Relations to help increase customers’ share of voice, embed their brand proposition and enhance their reputation with stakeholders. The Mantis team is focussing on increasing understanding amongst Servelec’s stakeholders of how it is uniquely equipped to support and drive the movement towards integrated digital care across healthcare, social care and education.
As a full communications programme, the Mantis team will develop messaging, tone of voice; provide spokesperson training; develop fresh content and use targeted media relations, social media outreach and also direct contact to influential people in order to channel awareness of Servelec’s offering. A key part of the work will also include sharing intelligence on the health, social care and education markets; to help to inform spokespeople and create relevant content.
“Servelec has some amazing products with well-known, highly regarded brand names and a loyal user base right across public sector,” says Gavin Loader, managing director, Mantis Public Relations. “As the public sector moves towards providing more joined up care to citizens and demands greater integration of data and interoperability between the digital systems that support them in the provision of care, Servelec is in a unique position to make this a reality. Our task is to communicate how and where Servelec is already doing this well.”
“As recognised experts in their field, we were keen to work with Mantis as we feel the team has the knowledge and experience required to influence market perceptions of Servelec at a time when impact and high energy is needed to deliver our marketing strategy,” comments Pamela Weeks, Head of Corporate Communications, Servelec. “We feel that Mantis is more than capable of helping us to effectively demonstrate and communicate Servelec’s value as a real driving force behind joined up digital care rather than as just another software provider. We look forward to working in partnership with Mantis.”
At Mantis, we help technology providers tell stories using clever content circulated through the right channels, to reach the right people. We get technology vendors known by the individuals, departments and organisations across the public sector. Public sector technology is our specialism – that means we know better than most the reasons why buyers buy, we know the key protagonists across the sector and we know every single journalist, editor and influential group that wants to listen to and tell your story.
Servelec specialises in the design, development and deployment of:
- Electronic Patient Record (EPR) for mental health, community and child health settings
- Fully integrated social care case management solution for Adults, Children’s and Finance on a single platform
- Children’s Services Early Years and education management solution
Servelec is the market leader in the mental, child and community health sectors in England.
Servelec is already working with customers to share data across care settings, supporting the Government backed interoperability agenda and move towards integrated care.