Education

Against a backdrop of austerity, education policy changes and increasing user technology expectations, the education sector for technology vendors is a challenging, yet highly rewarding space with the ability to inspire our young people to use technology to help them succeed in the face of increasing globalised competition in the workplace.

Clients

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Stone Case Study

Challenge

Rather than being just one of the many technology education providers, Stone Group wanted to be seen as an influencer and to ensure its opinions that affect the education sector are meaningful and matter.

Approach

We worked closely work with the education media, technology trade and national media to help build the reputation it wanted.

We spent time analysing what the journalists need to make a story popular, and worked with them to create pieces which have lasting impact on both the reader, and the magazine’s readership figures and social shares.

Results

  • 27 pieces of coverage in 2015, averaging four pieces per month
  • Average of four placements for each education customer story in education and public sector focused titles
  • Four cover features in print magazines
  • Consistent presence in Education Technology, University Business and Teach Secondary magazine for the last 12 months
  • Feature columns across a range of titles
  • Influence relations including a privately held roundtable attended by seven third-sector organisations and NGOs, and a meeting with Ofsted’s head of technology, David Brown