Health &
Social Care

Digital everywhere is the name of the game in healthcare. But, past failed projects, a financially stricken NHS and the need to protect patient privacy is creating an air of cautiousness in technology investment. Avoid the pitfalls, know who to target and what language will and wont resonate with your targets.

Clients

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Innopsis Case Study

Challenge

In mid 2016, Innopsis, the industry association for suppliers providing network services to the public sector, advised Mantis that it would be working closely with its members and NHS Digital to develop the standards and procurement framework for the Health and Social Care Network (HSCN).

Despite the huge market opportunity, much of what was being said publicly about HSCN seemed to reflect the potential transition issues and mistakes made by NHS Digital in the past. Concern was expressed that the NHS & suppliers were not ready for HSCN.

Innopsis was keen to dispel these myths, highlight the enormity of the project and the new, innovative and collaborative approach that NHS Digital and telecoms suppliers were adopting to deliver HSCN.

Approach

From a short briefing with Innopsis, Mantis crafted a compelling media pitch highlighting key messages around HSCN. This was used to develop a virtual media tour to engage with key trade media – local government, healthcare, IT, telecoms and channel/reseller press – to reach Innopsis’ target audiences.

Results

  • 7x media interviews secured
  • 1x media attendance at HSCN Summit
  • 2x opinion articles
  • Mantis secured 9 pieces of media coverage
  • Increased membership for the trade association