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Government

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Updata Case Study

Challenge

When Mantis started working with Updata infrastructure in 2011, it was the first time that the company had invested in a planned Public Relations campaign. Founded in 2003, Updata operates in a highly complex market where large competitors are well established. Back in 2010, the Government set out its strategy for ensuring that all public sector entities are linked by their own broadband provisioning, known as Public Service Networks (PSN), so Updata found itself at the heart of a big theme for government technology.

Approach

Mantis devised a PR strategy for the business that would help make the Updata name synonymous with PSN and public sector network supply. Telling the company’s story through the positive experiences of its customers, identifying key government individuals and ensuring they were all aware of Updata and developing thought leadership content provided the platform on which the company could increase its profile and set its perception as an agile, flexible organisation, which was different to the likes of BT, Virgin and Vodafone – but that could also deliver projects at scale.

Results

Key outputs:

  • 26 corporate and customer announcements
  • 24 thought leadership articles
  • 2 media and industry roundtables
  • 6 Cabinet office meetings, resulting in briefing to Francis Maude MP

Press articles:

  • 2011–2014 – 192 total, averaging 16 per month

Key titles:

  • Government Computing, Computer Weekly, Computer World UK, PublicTechnology.net, Government Technology