Content
Marketing

We deliver compelling content to communicate messages, stories and successes to influencers and directly to stakeholders – increasing their awareness and understanding of your business.

In 2016, we developed nearly 300 items of content for clients from customer win announcements, case studies and opinion articles to white papers and award entries and blogs. In the same year, we developed over 30 customer references for our clients delivering nearly 200 standalone positive press articles.

Clients

Download case study

Software Europe Case Study

Challenge

Software Europe provides process automation cloud services. It’s flagship product, Expenses Health, is in use by over 62% of the NHS. The corporate communications team at Software Europe asked for our support to build their profile as they sought out partnerships and alliances to help take their business further, and help to improve their profile in the NHS to make sales and marketing activities more successful.

Approach

Within 3-months, processes and procedures were in place to develop and approve content quickly and to ensure rapid story creation.

We encouraged them to think beyond ‘wire’ services to ‘distribute’ content. We looked to build their relationships with the right journalists. We wanted to secure good quality press coverage that people would want to read.

Results

  • Briefing with public sector experts TechMarketView
  • Meeting with Government Digital team, GDS
  • 52 press articles in first year – 15 in specific health media
  • Press coverage volume nearly doubled every quarter
  • More coverage than competitors in payroll titles
  • 15 media interviews
  • 9 press announcements, 4 case studies, 9 opinion articles

Products

The Mantis Discovery Exercise

Budget required: £2.5k
Time to completion: 3-days

To ensure our campaigns never run dry, we deploy the Mantis Discovery Exercise every six months. A series of phone and face-to-face interviews with your team, the Exercise ensures we have a constant supply of fresh, relevant and use-able ideas. By using the Mantis Discovery Exercise at the beginning of a campaign we can hit the ground running, and develop a pipeline of compelling content to maintain your presence in the media from day one.

“After winning our account, Mantis completed their discovery exercise meeting with eight BridgeHead staff from across the business, including our CEO. The Exercise enabled the Mantis team to extract, work-through and prioritise a pipeline of potential PR activities, from customer stories through to topical thought leadership pieces. This culminated in a quick fire PR programme that led to coverage within the 1st month and led to a cover story of one of top tier target publications.”

John McCann, VP of marketing, BridgeHead Software.

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