Govtech, B2G

Contract disaggregation, cloud native policy, improved procurement channels and the SMB drive by UK central government has created one of the most buoyant govtech marketplaces globally. But, are you being heard above the noise, are you articulating your differentiation and are you standing out from the crowd? Do you need helping telling a tech pr story?

Clients

Download case study

BJSS Case Study

Challenge

BJSS lacked a profile and perception within central government. It had not effectively worked with its central government clients to positively impact the company’s profile and perception.

Objectives:

  • Grow BJSS’ brand profile with prospects in central government
  • Build BJSS’ reputation through the media as a proven modernisation and transformation partner
  • Increase knowledge of BJSS’ capability to deliver projects on time, whilst reducing costs and minimising vendor lock-in
  • Demonstrate how BJSS’ is different from its competition

Approach

Typically, central government doesn’t like to talk about its IT projects.

We recommended:

  • A ‘below the radar’ campaign that doesn’t attract prying eyes
  • Earning the trust of public sector executives
  • Playing to the personal aspirations of the DVSA’s technical director and building a campaign around him
  • Generating content that demonstrates the brilliance of DVSA’s modernisation programme
  • Relevant media outreach programme, securing press coverage that supports DVSA and BJSS
  • Establishing the processes to help BJSS develop future central government references

Results

One opinion article authored to the DVSA, one case study and one Q&A article.

Coverage in:

  • Information Age
  • Government Computing
  • Digitalisation World
  • Public Spend Europe
  • BETA News

Working with the Mantis team has been a joy. This is a group of professionals who know the public sector inside out, who are well connected, easy to work with, and whose advice on a wide range of business issues I value highly. I wouldn’t hesitate to recommend Mantis to organisations of any size looking to build a profile in the public sector technology space.

Jessica Figueras
Chief analyst
Global Data

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