We work with organisations at the forefront of sustainability and purpose-driven technology who are having an impact on an environmental, social and human level. Whether that’s a PR campaign highlighting a new wave of 100% plant based, degradable plastic or delivering a global internal sustainability communications programme for one of the world’s largest pharmaceutical companies, we’ll ensure that your communications programme is tailored to you. And reaches those that matter.


Avantium Case Study


Netherlands-based renewable chemistry company Avantium tasked Ruder Finn to develop a multi-channel communications programme to amplify its market presence and create a positive profile through reaching the top-tier media read by key audiences.


The long-term program aimed to position Avantium as a world leader in developing renewable and sustainable chemistry technology to build belief among investors in Avantium’s roadmap and ability to deliver.


As part of our comprehensive, integrated, multi-channel corporate communications programme, we achieved:

  • 34 top-tier pieces of coverage/interviews
  • 157 overall pieces of coverage
  • A face-to-face press tour where CEO Tom van Aken met with the likes of the Financial Times, Bloomberg and The Guardian. Coverage of the latter resulted in a viral media spike which in turn raised the Avantium share price by a record 60%
  • The delivery of creative assets including a 3-minute-long animation to educate consumers on Avantium’s PEF and PlantMEG™technology