What do you need as well as media coverage in your PR mix?
While press releases, thought leadership articles and feature mentions are crucial elements in your PR playbook, there are other key elements to consider when creating a well-rounded and effective PR strategy for public sector tech audiences.
5 reasons why PR is important
Public relations (PR) is an important aspect of integrated marketing communications. Creating conservations that reinforce key messages of businesses, effectively and authentically, with its target audiences. However, PR is often overlooked.