We are experts in a very specific area – creating messages, storylines and content about the technology, services and ideas that the public sector is using. We help our clients become, and stay relevant in this area by devising and delivering earned, paid, shared and owned content strategies for them.
If Heineken did people profiles...Seriously, it’s bloody excellent so thank you.
We had a great time with Mantis coming in for the Discovery Exercise! We found the exercise to be incredibly valuable in determining our thoughts and what we care about and want to write about in the care industry as a team.
I think it reads really well. It struck the right balance between the brief and what we would be more keen to get across.
I found the Discovery Exercise a really strong way to kick off our campaign with Mantis. By them coming to meet the key members of our team, Mantis really got to understand our business, our priorities and our needs. From that initial meeting, they have developed a PR strategy with a clear focus, complemented by some great content ideas and the tactics needed to take our PR programme forward.
Reads well, nice tone, and some good messages. I actually think of Tim when reading it.
Many thanks for the article – all looks on the money for our messaging.
After winning our account, Mantis completed their discovery exercise meeting with eight BridgeHead staff from across the business, including our CEO. The Exercise enabled the Mantis team to extract, work-through and prioritise a pipeline of potential PR activities, from customer stories through to topical thought leadership pieces. This culminated in a quick fire PR programme that led to coverage within the 1st month and led to a cover story of one of top tier target publications.
Mantis has a great reputation and we are excited to work with the team. It’s imperative that we enhance the market position of Arcus with a passion for digital transformation in the public sector by creating insightful content such as thought leadership and customer stories. Overall, creating outputs that generates further action – conversation, interaction and dialogue.
Time to completion: 3-days
To ensure our campaigns never run dry, we deploy the Mantis Discovery Exercise every six months. A series of phone and face-to-face interviews with your team, the Exercise ensures we have a constant supply of fresh, relevant and use-able ideas. By using the Mantis Discovery Exercise at the beginning of a campaign we can hit the ground running, and develop a pipeline of compelling content to maintain your presence in the media from day one.
So, new client contract signed - now the pressure is on to demonstrate we know our onions. But are we nervous? Hell, no!!!!
As a communications practitioner
I want to get under the skin of my clients’ business
So I can deliver impactful campaigns
