To ensure our campaigns never run dry, we deploy the Mantis Discovery Exercise every six months. A series of phone and face-to-face interviews with your team, the Exercise ensures we have a constant supply of fresh, relevant and use-able ideas. By using the Mantis Discovery Exercise at the beginning of a campaign we can hit the ground running, and develop a pipeline of compelling content to maintain your presence in the media from day one.
“I found the Discovery Exercise a really strong way to kick off our campaign with Mantis. By them coming to meet the key members of our team, Mantis really got to understand our business, our priorities and our needs. From that initial meeting, they have developed a PR strategy with a clear focus, complemented by some great thought leadership ideas and the tactics needed to take our PR programme forward.”
Kate Warboys, marketing manager, Arcus Global
“After winning our account, Mantis completed their discovery exercise meeting with eight BridgeHead staff from across the business, including our CEO. The Exercise enabled the Mantis team to extract, work-through and prioritise a pipeline of potential PR activities, from customer stories through to topical thought leadership pieces. This culminated in a quick fire PR programme that led to coverage within the 1st month and led to a cover story of one of top tier target publications.”
John McCann, VP of marketing, BridgeHead Software.