This month, we’re beginning work with KareInn on its new comms strategy. KareInn is a pioneer of digital care software for residential care homes. The social care industry remains in crisis mode, with care homes looking to maintain quality of care whilst facing significant staffing, health, and financial challenges.
Mantis’ campaign will focus on building KareInn’s profile in the national and trade media, as well as activating a customer reference programme.
The Mantis team, led by Lilian Smit, will work with the KareInn team including Rachelle Mills, director of Innovation and Partnerships, who was recently named on Computer Weekly’s Most Influential Women in Tech long list.
We chose Mantis because of the team’s notable experience in the health tech and social care sectors, particularly in the digital transformation space. Social care is under severe strain, our customers need to see the benefits of making tech changes set out clearly. We knew Mantis would be able to make strides for us in the media from week one, and help us define ourselves amongst a competitive field.Rachelle Mills, KareInn