We explore the words of Health Secretary Matt Hancock at last week’s London Tech Week, and discuss how you can stand out from the crowd in a booming healthtech marketplace.

Healthtech SMEs need to be better at creating stories and telling them, understanding which channels to use to reach the right audiences, and how to use content to support sales. Here’s our 10-step guide for communicating a healthtech story.

We love working with technology providers that change the world for the better and improve the day-to-day lives of millions of people. And, it doesn’t come much better than this new client. Named one of TIME Magazine’s top 100 Best Invention

Refero makes secure patient-clinician teleconference stuff. Video appointments, personal contact for people with mental and physical health professionals. We’ve been working together for two years and it’s been a very enjoyable campaign

Finding a trustworthy source of information, trends and news is really tricky. What’s the answer? Good old fashioned independent, trusted, knowledgeable and informed journalists. Here’s our suggestions of who to follow.

For our own part, we know there are a lot of startup and small healthtech firms keen to help the cause – especially in the GP practice space - and we’re offering them a few hours of our time over the next few months for free.