Insight

We really understand the public sector technology industry. Drawing on decades of experience, we can provide accurate, informed insight to support your sales, marketing and management teams.

Clients

Mantis provides intelligence services to support Contino's Govtech push

Campaign activities

Mantis initially ran a six month PR and influencer relations project for Contino, beginning in May 2017, targeting key public sector influencers. The campaign focused on raising awareness of the issues faced by Government IT departments in moving away from large, incumbent outsourced IT vendors, which no longer represent good value for money for the UK taxpayer, and encourage IT departments to build up skills in house and adopt DevOps and cloud computing. Mantis will continue to support Contino through PR and influencer relations and has an expanded remit to support the public sector team through the delivery of industry insights, knowledge and trends in public sector IT, automation, DevOps and Cloud Computing.

Campaign outputs

  • Trends Reports – over a period of 12-months, the Mantis team delivered a monthly trends report to Contino covering the news, topics, and issues that are being written about in the media and relevant to Contino’s new business development and sales teams
  • Competitor Reports – The team also produced monthly competitor reports which highlighted the major news stories and announcements from Contino’s top5 competitors

Campaign outcomes and results

  • A more knowledge and informed sales and new business development team
  • Increased ability to shape messages and storylines to combat competitive threats

Products

The Mantis Morning News Intelligence Service

Stay on top of industry developments; introduce, agility and timeliness to your campaigns. The Mantis morning news service uses our own internal tools that monitor developments from in excess of 200 news sites, trade associations and government departments and bodies. More accurate than a machine drive system, each morning our team manually reviews relevant news and developments and delivers it in a succinct format to our clients before the start of the working day.

“The Mantis morning news provides timely intelligence, delivered to me and my team pre the start of our working day keeps us informed on industry developments, technology landscape, deployments and competitors. It informs our wider marketing plans and provides a platform for us and the team at Mantis to hijack news and issues, ensuring we are aligned and associated with the areas we want to be.”

Claire O’Toole, Marketing Manager, OCF

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The Mantis Competitor Intelligence Service

Monthly insight into your competitors, customer, corporate and product news. Shape your thinking, your offer and ensure differentiation.

“The competitor report from Mantis is of great value to my marketing team from a corporate and product positioning standpoint, but also to me as a managing director. It helps me think about my market in a much bigger context – from competitive differentiation, to identifying potential partners and acquisition targets. Where possible, I need to know my competitions’ every step and this service from Mantis helps inform my own market understanding and also my own company’s strategy.”

Julian Fielden, managing director, OCF

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Tussell

If you are an SME IT company selling into the public sector and need to better understand the buyer market, or what buyers are interested in, or what contracts are coming to an end, then you will most likely benefit from the relationship that Mantis has with Tussell.

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