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Helping Florence to address recruitment and retention issues in social care
A start up, investor backed, business run by an ex-NHS doctor that is trying to help solve the social care staffing crisis by disrupting the traditional recruitment agency model. Through the development of an innovative online recruitment marketplace where nurses and carers and care homes can connect over shifts, Florence is helping
to address recruitment and retention in social care; an issue high on the political and media agenda.
Whilst negotiating Series A funding, Florence approached Mantis for earned media relations support, particularly to enrolment from care workers as employees, and care homes as employers.
Narrative and messaging developed
Case studies and opinion from care home customers
Rapid response to social care
Awards and speaker programme
Leadership profile placement
64 earned media articles in six months
Coverage hit all key targets in nursing and care home media including exclusive interviews placed in Care Home Professional, Care Markets and Nursing Times for the CEO and Chief Nurse
Podcast secured with Care Home Management
Award entries submitted to: Great British Entrepreneur Awards, Leaders in Care Awards (finalist), The Care Home Awards, National Technology Awards, Tomorrow’s Care Awards (finalist)
Speaker opportunities secured: Future of Care Conference, Care Roadshow and The Care Show
Campaign outcomes and results
180% Increase in potential employees signed up to use the platform
Helped raise £5m Series A funding
64 Pieces of coverage for Florence in six months
Mantis' support helped the growth of PNE. Firstly, by creating media opportunities to showcase our conferences using the knowledge and reputation of the speakers at our events, trailing their chosen subjects in the media we knew our attendees would be looking at. Secondly, a bi-product of this was that Mantis engaged our speakers with the PNE brand on a deeper level, helping us understand them and showing them another side of the value of being a PNE speaker - media exposure and shared media recognition for their skills and experience.
Our relationship with Mantis has gone from strength to strength. The team really understand our business, so well now, and what’s important to us. They’ve managed to create lots of media coverage and interest for us, and promote some of our customers and get coverage for them at the same time. The team are super responsive, supportive, happy to take on new projects and pieces of work for us. We have such great communication with them it feels like we have a satellite office in Bristol.
Mantis played a key role in extending the reach of Innopsis beyond its founding group of 22 telecommunications service providers to the evolving market of digital infrastructure and service providers. They provided a mix of channel/press awareness of our activities, liaison with other providers within the market (e.g. events and conference organisers) to provide opportunities to broaden access to information about our work, and direct advice on the positioning of Innopsis within the marketplace and the way in which our message is conveyed.
I think you have exceeded our expectations with this release, so great job to everyone doing the pitching. I am sure Richard mentioned it but we have also had a few leads in, so potentially exactly what we asked for in our initial meeting, a non-Chorus force coming to us with an RFI. The timing has helped us with crime rates and county lines being hugely topical but a big pat on the back for you guys. You have set the bench mark now in terms of what you can do for us.
Refero is a very young and dynamic organisation. We know our value, and we know where we can apply our value. Getting our messaging right to get others to understand our value had been proving tricky, as we need to talk to many people around the same principles, but applied in different environments. The discovery and messaging workshops have enabled us to take the key themes we want to convey, and use them in such a way our value lands every time. Mantis’ understanding of the market is invaluable in moving Refero to the next level.
Our senior team recently took part in spokesperson training from Mantis. It was really interesting to develop and practise our tone of voice as a group, to ensure it matches the business and to ensure its what we want our stakeholders to hear. We also worked on the delivery of key messages and stories to different audiences – including the media, customers, and prospects. Overall, the session provided us with a great mix of thought-provoking ideas to improve our spokespeople and practical exercises to help us refine and enhance our skills.
We had a great time with Mantis coming in for the Discovery Exercise! We found the exercise to be incredibly valuable in determining our thoughts and what we care about in the care industry as a team.
The Perception Audit enabled us to receive an independent view of how TechnologyOne UK is currently perceived by both customers and prospects. We have undertaken considerable business transformation change in the UK business over the past 12 months and the audit provided a timely check point on progress.
The team at Mantis has a deep understanding of technology and the market we’re operating in. With its established portfolio of tech clients selling into the care and healthcare space, Mantis knows the journalists and influencers we need to connect with. Ultimately, we need care home managers to understand that Florence can help solve the staffing challenges they’re facing and save them a lot of money at the same time. I’m really look forward to seeing the campaign deliver.
It is always one of those difficult decisions when to engage with outside PR help, and previous experience using agencies for smaller one-off projects have never really shown their worth. I’d known Mantis for a while, and was waiting just for the right opportunity. From our first meeting I’d got a real sense of passion for their work and a drive for achievement, and they got what we do. And they are nice people. It’s a simple and smooth process really. They’ve helped us build relationships we’ve struggled to do on our own, through to writing articles and achieving great publicity.
Mantis has really honed in on our core values and have put us in front of the media that influence public sector buyers. They’ve proved time and again they have the contacts and knowledge to really make a difference to Contino’s public sector profile and they’ll be helping us stay abreast of the technology issues and trends that permeate Govtech.
We reviewed several agencies, but few showed the breadth of experience, knowledge and had as wide and varied contacts in the public sector as Mantis. We are looking beyond standard media engagement as a way of influencing and educating our audiences, and Mantis is well connected across various departments and individuals in the public sector. Its network and experience will be invaluable to ensuring the IEG4 brand becomes better known.
Our close working relationship with Mantis has proven more valuable than ever in how we have communicated our response to the COVID-19 pandemic. As a trusted extension of our in-house team, fully integrated not just with the marketing team but also our business units, their broad understanding of the sector landscape and the seismic shifts we are experiencing has been invaluable. Our software and services have an important role to play in helping our healthcare and local government customers deal with the crisis, so acting quickly and decisively, but with thought and care has been crucial. The Mantis team helped to shape the narrative and tone of voice around our rapid response, and created content used in web and product collateral. They also developed a bespoke communications plan, with a strategy that enabled us to communicate exactly what we are doing to support our customers at this time in all the right places. At a challenging time for everyone, we’ve also really valued the fact that nothing has been too much trouble. The team is truly passionate about the work they do and a real pleasure to work with.
The Mantis Stakeholder Perception Audit
Time to completion: 3–4 weeks
This will help you to understand the overall impact of communications activities on the perception of your business. It focuses on those closest to the business, your internal and external stakeholders, for example staff, partners, customers, ex-customers. The Audit will equip you with qualitative, factual and detailed information on the penetration of your brand descriptor, messaging, strengths and weaknesses.
“The Mantis led perception audit provided us with an excellent insight as to how our business was viewed by all our key stakeholder groups and formed the cornerstone of a more general strategic review. I think staff really appreciated being asked for their opinions and bought into a lot of the subsequent changes made. The audit itself was impartial, thorough and the output concise. We valued it so much that we asked Mantis to conduct another audit some 12 months later.”
Richard Bennett, Executive director and co-founder of Updata Infrastructure
The Mantis Discovery Exercise
Time to completion: 3 days
To ensure our campaigns never run dry, we deploy the Mantis Discovery Exercise every six months. A series of phone and face-to-face interviews with your team, the Exercise ensures we have a constant supply of fresh, relevant and use-able ideas. By using the Mantis Discovery Exercise at the beginning of a campaign we can hit the ground running, and develop a pipeline of compelling content to maintain your presence in the media from day one.
“After winning our account, Mantis completed their discovery exercise meeting with eight BridgeHead staff from across the business, including our CEO. The Exercise enabled the Mantis team to extract, work-through and prioritise a pipeline of potential PR activities, from customer stories through to topical thought leadership pieces. This culminated in a quick fire PR programme that led to coverage within the 1st month and led to a cover story of one of top tier target publications.”
John McCann, VP of marketing, BridgeHead Software
Mantis Spokesperson Training
Time to completion: 6 hour session plus 2 days preparation and post session reporting
Journalists are under pressure to develop good quality content and news quickly. It’s essential that our clients can concisely articulate messages, news, views and stories. The Mantis spokesperson training session is an intensive one-day session and attendees finish the day armed, ready and confident to engage with the media and start to tell their stories.
As the year continues to fly by, don’t miss out on all the wonderful events and conferences that are taking place in the second half of 2021. To help, here is an updated 2021 events guide, which is well worth a look by any comms teams.
Account Director Lauren Gill sat down with Pete Fennell, Cantium’s Head of Marketing, to find out what it is like to move from a career in the private sector to work in the public sector, and in particular, for a LatCo.