IEG4, the digital transformation services supplier, has appointed Mantis – the specialist intelligence, content and communications agency – to support its push into local government and launching of new products within the wellbeing and NHS arenas. Mantis will deliver an initial 12-month PR campaign.
The campaign will raise awareness of IEG4 and its solutions, and educate key IT, technology and digital stakeholders in local government and the NHS on the optimum ways to engage citizens digitally. The campaign will also support the launch of two new products; Firstly, Quality of Life Assessments (QoL), a new approach to the emerging trend for social prescription – and a new way of linking patients in primary care with sources of support within the community. The second launch is for CHC2DST, designed to automate the NHS Continuing Healthcare process to enable the speeding up of transfers out of hospital, a process currently wasting huge public money with Delayed Transfer of Care (bed blockers).
Toby Gavin, joint managing director at Mantis comments: “We are absolutely thrilled to be working with IEG4. The company has been at the forefront of digital transformation in the public sector for many years. It has experienced continued strong growth across the sector and wanted to work with an agency that could communicate its messages and stories to influencers and stakeholders.”
Katherine Beswick, marketing manager at IEG4 comments: “We reviewed several agencies, but few showed the breadth of experience, knowledge and had as wide and varied contacts in the public sector as Mantis. We are looking beyond standard media engagement as a way of influencing and educating our audiences, and Mantis is well connected across various departments and individuals in the public sector. Its network and experience will be invaluable to ensuring the IEG4 brand becomes better known.”
Mantis delivers clever and compelling content to produce engaging messages and stories that will resonate with public sector audiences. It understands better than most communications agencies which channels – media, digital and social and direct stakeholder engagement – need to be exploited to ensure clients get better known.
Through its partnership with Global Data – and its own monitoring services – it provides its clients with accurate, informed market intelligence that supports sales, marketing and the wider management teams.