A media crisis can engulf your practice, making business as usual impossible. Speedy action, and a solid plan of action are essential, says Eleanor Willock, client services director at public sector specialists Mantis PR. She provides her practical advice for dealing with a media crisis in Practice Business
Healthtech SMEs need to be better at creating stories and telling them, understanding which channels to use to reach the right audiences, and how to use content to support sales. Here’s our 10-step guide for communicating a healthtech story.