Localgov, a smart city story for smart influencers

Written by Anna Hennessy

Being Mantosians, we’re well versed at working with companies transforming the public sector. For us, we’re in our element when we find companies that can really show us the difference they are making to peoples’ lives.

Media relations is our speciality, and we love everything about it, from talking journalists through a story, to filling a client’s inbox with a steady stream of Earned media coverage, especially if they’ve never been featured there before!

One company that really excites us at the moment is Connexin which builds smarter connected cities. We’ve been working on a variety of projects with Connexin; the first revealing the direct impact the team is having on their home city of Hull.

Hull has become the first city in the UK to benefit from its own purpose-built Smart City Operating System – to become a programmable city, courtesy of Connexin. Connecting essential council services such as lighting, parking, traffic, waste management and Wi-Fi deployments, and integrating them into single software platform. By centralising this information, it can be analysed and used to promote a better quality of life.

OBJECTIVE
We were tasked with targeting Connexin’s key buying audiences via IT and public sector Earned media. We worked with Connexin, Cisco’s Smart City PR team, and the comms manager at Hull City Council, and led the content development. We decided which media to target and which to prioritise with exclusives and interviews, which we then managed.

RESULTS
We secured 22 articles [with a 36,852,061 potential reach] including:

Needless to say, we were very happy with this result and it was a great way to kick start the relationship. Connexin and its customers have such good stories to tell, and we relish the opportunity to tell them.

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