Using tech PR to impact UK public sector in 2021

Written by Caitlin Napier

As the COVID-19 pandemic forces regional and potentially a new 3rd national lockdown in England, all UK public services are pursuing digital strategies with greater purpose.

“Rather than COVID-19 holding back progress, it has put a rocket booster under the digital ambitions of UK Government.” TechMarketView

In November 2020’s Comprehensive Spending Review (CSR 2020], the Chancellor Rishi Sunak, announced the continuation of funding for digital programmes and deployments in the NHS. According to a Computer Weekly report, the NHS will receive £559m to “support the modernisation of technology across the health and care system.”

CSR 2020 also confirmed an increase to the schools’ budget by £7.1bn by 2022-23, compared to 2019-20 funding levels.

The UK public sector is a booming tech market.

“2021 will be quite a formative year. I think public sector bodies will leave emergency mode and start planning for the future. Next year will be the time for innovation; to work on innovative ideas and a chance for suppliers to help the public sector to shape the future.” Jessica Figueras, tech strategist.

If you are looking to make an impact on the UK public sector in 2021, enter your details below to unlock our PR guide and its 10 important sales, marketing and PR tips for tech companies.

 

 

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