Spinout PR case study, crafting content and increasing visibility
Written by Rebecca PaddickSince spinning out from the University of Oxford in 2017, Inkpath’s steady growth has enabled the business to embark on a coordinated external stakeholder relations programme with Mantis. Inkpath provides a skills and career development platform for higher education in the UK and beyond.
Mantis has focused on content creation over an initial four-month period, as well as earned media relations work, to highlight Inkpath’s expertise, experience and product offering to its core target markets.
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