We believe tech PR, paid media campaigns can have a place in our impact-focused strategies. We manage your content marketing needs and create intelligent, outcome driven copy communicated via advertorials and paid-social to drive leads to your digital presence.
Optevia is Microsoft’s premier Dynamics CRM public sector partner with over 60 Dynamics CRM deployments. Through PR and Marketing, Optevia wanted to demonstrate to potential fire and rescue service customers its unrivalled public sector CRM credentials, deep product & solution knowledge, and understanding of customers’ CRM pain points. Mantis combined PR and other marketing tools to raise Optevia’s profile and support sales.
The team at Mantis delivered amazing earned press coverage to demonstrate our work with Kent Fire and Rescue Service across a range of trade media. Then, to create real impact and punch, the team worked with the Telegraph and Times national newspapers to deliver two pieces of advertorial to tell our stories to a broader audience.
The team at Mantis managed the delivery of 22 thought-provoking articles as part our of £25k paid-for advertorial campaign. They did this often at short notice and managed the whole process from taking a brief from the media, drafting the copy and submitting for publishing.
We’re delighted to partner with the team at Mantis PR, from the first project we worked on together, we quickly realised Mantis’
attitude and approach to helping the tech industry reflected what we are about at HdE. Together, our combined skillsets take us to another level in being able to offer a full service that will accelerate client success, joining the dots between strategy, marketing, creative and expert communications from our friends at Mantis.
Mantis presented us with a campaign that really fitted with my perception of measurable, clever public relations. We’re really looking forward to working together to educate businesses on the benefits of UPS, and to reach out to new markets.”
While press releases, thought leadership articles and feature mentions are crucial elements in your PR playbook, there are other key elements to consider when creating a well-rounded and effective PR strategy for public sector tech audiences.
Education technology is constantly evolving. As we embark on a new academic year, here are some prominent edtech trends to keep an eye on.
/#edtechpr #edtechnologypr#pr /#publicrelationstech #prtech #pragency
Here are some tips for creating a PR campaign that builds your profile in the public sector and promotes your technology or solution.