Paid-for media

We believe paid media campaigns can have a place in our impact-focused strategies. We manage your content marketing needs and create intelligent, outcome driven copy communicated via advertorials and paid-social to drive leads to your digital presence.

Clients

Optevia PESO campaign

Activities

Optevia is Microsoft’s premier Dynamics CRM public sector partner with over 60 Dynamics CRM deployments. Through PR and Marketing, Optevia wanted to demonstrate to potential fire and rescue service customers its unrivalled public sector CRM credentials, deep product & solution knowledge, and understanding of customers’ CRM pain points. Mantis combined PR and other marketing tools to raise Optevia’s profile and support sales.

Campaign outputs

  • CRM article – EARNED media: Fire Magazine, BAPCO Journal, Fire Risk Management Journal and Gov & Public Sector Journal • Kent Fire & Rescue Service
  • PAID-FOR advertorial in the Telegraph newspaper’s technology supplement
  • PAID-FOR advertorial in the Times newpaper’s Ractoneur technology supplement
  • Kent Fire & Rescue Service case study – published: BAPCO Journal
  • Award submissions – winner: Government Business Public Safety Award
  • Kent & Rescue Fire Service video case study distributed via e-mailer – reached over 300 contacts, 41.06 % e-mailers opened
  • Organised and hosted x 4 UK sales events. Microsoft and Kent Fire & Rescue Service speakers secured.

Campaign outcomes and results

  • 77 attendees to organised events; 20 follow-up opportunities secured
  • 4 qualified sales opportunities from e-mailer