Emergency
Services

All the emergency services are having to factor in the impact of the Home Office’s new Emergency Services Network on their operations. Emergency services providers are trying to get to grips with digital transformation – with the police, fire and ambulance services all being faced with unprecedented demand from the public.

Clients

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Optevia Case Study

Challenge

Optevia approached Mantis to raise awareness of its fire services software application direct with the fire services in England and Scotland.

The tasks:

  • Build a better profile for its business with the individual fire services
  • Provide a platform to engage in a face-to-face environment
  • Create an environment for ongoing dialogue with the fire services
  • Lead the debate on the role of technology in improving fire safety

Approach

  • A media outreach programme collaborating with existing customer, Kent Fire & Rescue Services (KFRS)
  • Direct audience engagement through a series of roadshows
  • Continued media presence focusing on thought leadership

Results

  • KFRS user case study published in key media – x5 individual pieces of media coverage
  • x5 product demonstration roadshows – 80% engagement of all fire services in England and Scotland
  • x1 whitepaper focusing on the role of Dynamics CRM in improving fire safety and efficiency
  • x2 thought leadership pieces placed in relevant media