Earned media
communications

We create customer stories, news and thought leadership using the narratives that you have to create solid outcomes in the technology, public sector, national and broadcast media. We help you set the strategy that will have the most impact.

With execution and delivery key, our knowledge and relationships with public sector tech journalists, editors and industry influencers is unrivalled. We know how to work with the media to ensure our clients are known by the right individuals and organisations and for the right things.

Clients

Helping Florence to address recruitment and retention issues in social care

Campaign activities

A start up, investor backed, business run by an ex-NHS doctor that is trying to help solve the social care staffing crisis by disrupting the traditional recruitment agency model. Through the development of an innovative online recruitment marketplace where nurses and carers and care homes can connect over shifts, Florence is helping
to address recruitment and retention in social care; an issue high on the political and media agenda.

Whilst negotiating Series A funding, Florence approached Mantis for earned media relations support, particularly to enrolment from care workers as employees, and care homes as employers.

KEY FEATURES:

  • Narrative and messaging developed
  • Case studies and opinion from care home customers
  • Rapid response to social care
  • Awards and speaker programme
  • Leadership profile placement

Campaign outputs

  • 64 earned media articles in six months
  • Coverage hit all key targets in nursing and care home media including exclusive interviews placed in Care Home Professional, Care Markets and Nursing Times for the CEO and Chief Nurse
  • Podcast secured with Care Home Management
  • Award entries submitted to: Great British Entrepreneur Awards, Leaders in Care Awards (finalist), The Care Home Awards, National Technology Awards, Tomorrow’s Care Awards (finalist)
  • Speaker opportunities secured: Future of Care Conference, Care Roadshow and The Care Show

Campaign outcomes and results

  • 180% Increase in potential employees signed up to use the platform
  • Helped raise £5m Series A funding
  • 64 Pieces of coverage for Florence in six months

Products

The Mantis Awareness Survey

Time to completion: 1–2 weeks

Your communications activity including PR, marketing and social, and its impact on your buying audience, can now be measured at a business level using the Mantis Market Awareness Survey. Best performed every six to twelve months, our survey will help you to understand: brand awareness, your perception, the visibility of your comms activity and the likelihood of your audience to take action to engage with your business within the next 12-months.

“When we first engaged with Mantis, we needed an agency that would help us increase our profile against our competitors in the public sector space; but at the same time we wanted to ensure our targets knew Stone Group for the right things. Mantis kicked off our campaign with their Profile Survey and Perception Audit to establish a base from which to measure progress in 12 months time. Roll on 12 months and our profile in core growth markets for us was 20 percentage points higher in health and local government versus the previous 12 months – and 80 percent of those audited understood our business and our offer – up 40 per cent over the previous year.”

Daley Robinson, Marketing Director, Stone Group

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The Mantis Stakeholder Perception Audit

Time to completion: 3–4 weeks

This will help you to understand the overall impact of communications activities on the perception of your business. It focuses on those closest to the business, your internal and external stakeholders, for example staff, partners, customers, ex-customers. The Audit will equip you with qualitative, factual and detailed information on the penetration of your brand descriptor, messaging, strengths and weaknesses.

“The Mantis led perception audit provided us with an excellent insight as to how our business was viewed by all our key stakeholder groups and formed the cornerstone of a more general strategic review. I think staff really appreciated being asked for their opinions and bought into a lot of the subsequent changes made. The audit itself was impartial, thorough and the output concise. We valued it so much that we asked Mantis to conduct another audit some 12 months later.”

Richard Bennett, Executive director and co-founder of Updata Infrastructure

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The Mantis Discovery Exercise

Time to completion: 3 days

To ensure our campaigns never run dry, we deploy the Mantis Discovery Exercise every six months. A series of phone and face-to-face interviews with your team, the Exercise ensures we have a constant supply of fresh, relevant and use-able ideas. By using the Mantis Discovery Exercise at the beginning of a campaign we can hit the ground running, and develop a pipeline of compelling content to maintain your presence in the media from day one.

“After winning our account, Mantis completed their discovery exercise meeting with eight BridgeHead staff from across the business, including our CEO. The Exercise enabled the Mantis team to extract, work-through and prioritise a pipeline of potential PR activities, from customer stories through to topical thought leadership pieces. This culminated in a quick fire PR programme that led to coverage within the 1st month and led to a cover story of one of top tier target publications.”

John McCann, VP of marketing, BridgeHead Software

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Mantis Spokesperson Training

Time to completion: 6 hour session plus 2 days preparation and post session reporting

Journalists are under pressure to develop good quality content and news quickly. It’s essential that our clients can concisely articulate messages, news, views and stories. The Mantis spokesperson training session is an intensive one-day session and attendees finish the day armed, ready and confident to engage with the media and start to tell their stories.

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