Back in August, Future Perfect Healthcare – a new company focused on driving change and innovation in health and care by opening up the data and harnessing new technology in genomics – became one of the latest clients to join our expanding portfolio. It’s only been two months since we started working together, but it is fair to say it already feels like the perfect match.

Set up by NHS and healthcare IT industry stalwarts Robin Stern and Jon Reed, Future Perfect Healthcare has an ambitious mission of making health and care maximally intelligent, driven by its team of experienced team of experts with clinical, digital and governance skills. Its goal is simple – to empower clinicians to deliver the best possible treatment and care, so patients can benefit from a more personalised approach to their health and wellbeing.

Our work together began with a discovery exercise so we could get under the bonnet of the business, helping us to devise the right communications strategies to cut through in the noisy healthtech space. With a tailored and targeted content plan in place, we are crafting news announcements and thought-leadership articles which will help position the company’s products and services as well as Robin, Jon and their team, plus setting up and managing their social media channels to help further build awareness.

Executive Chair Robin said of the partnership so far: “It was important to us that we found not just an agency to go through the motions of delivering a scheme of work. We wanted true communications partners who would become an extension of our core team and offer strategic insights which would help guide our positioning as we embark on making a different to clinicians and patients across the UK.

“That’s what we’ve found so far in Lauren and Caitlin, who have become an integral part of the team. We’re thrilled with the progress we’ve made already and are looking forward to exciting times ahead with some great news announcement in the pipeline.”

We have loved every minute of working with Robin, Jon and the team so far and look forward to supporting them in the months ahead as Future Perfect Healthcare scales to success.